YC Ng, founder of Scarlett of Soho
- Tell us more about Scarlett of Soho and how it differs from other eyewear brands?
We’re a British eyewear startup inspired by British eyewear innovation. Our frames are wearable, bold and vintage-inspired, but we pride ourselves on cutting out the middleman to be able to offer an amazing experience to our customers.
- Recently you introduced new service that allows customers to rent frames. How does it work & what was the feedback?
It’s the world’s first designer eyewear subscription service, which allows subscribers to change their prescription eyewear anytime they want from only £10 per month. When a subscriber wants to switch to another pair, they let us know, and we’ll make up a pair with their prescription. They send us the old pair once they’ve received their new pair. At the end of the 12-month contract, they keep their last pair, much like a mobile phone plan. If they break or lose their glasses while on the plan, we replace them for a very small excess fee. Feedback so far has been encouragingly positive!