Omar Kashoura
- Shortly introduce yourself.
- Sartorial Nonchalance.
- Name the difference
between you and you as a designer.
- Hmm… You comes with 3
letters, You as a designer comes with
14. You can pronounce you quite
simply, though you as a designer will
require a deeper breath.
For me, you and you as a designer are the same!
- Your earliest memory
related with fashion and clothing. Have your surrounding influenced your
creativity?
- My earliest memories come from my time in Jordan on my Father’s
pink couch, my Mother’s dazzling dresses, and the crystal chandeliers.
My surroundings now in London influence me greatly! London is like
an energy supply to my hard drive.
- Have you always wanted to
become menswear designer? What would you do if you would not be designing?
- To be honest I have always wanted to design for as long as I can
remember, it was ingrained in me at the birth. Naturally I followed a path of
womenswear in my earlier days, but now I love designing for men. The male body
fascinates me and I hold a very strong male ideal in my mind.
I have a fantasy to have a flower shop one day. I’m sure that if I
wasn’t designing now this is what I would be doing. I would sell scones and jam
and cream too.
- What things inspire you?
- Masculinity, literature, film, colour, things which stir my
emotions.
- Do you have special
rituals before you start to create?
- Oh yes, I have a very complicated process!!...It is like setting
the stage for show: many things are put into place before I am able to begin
design.
- Tell about the process
from first idea to the final fashion presentation.
- Hmm! That is cheeky… It is a secret!
- Material that you like
the most.
- Wool /cashmere flannels! Love love love!
- Before you established
your own label in 2008, you were working for
other creators. How did you decided to start everything on your own? Do you
have big team around you?
- I won an award in NY and with it financial support and
subsequently approached by a sales agent. We have an extremely efficient yet
small set up that works well with our presentations and distribution networks.
- Your values (both life
and creativity).
- Sincerity and loyalty.
- Your biggest
achievement. Do you still feel that you need to march and fight to get the attention?
- Every season we have new achievements. I have been lucky to be
involved in some great projects with Topman,
Bernstock Speirs, and Tween but of course as we progress there
is always new blood. Fashion is hungry, fashion is expecting...
- Future plans, hopes and
dreams.
- To secure our first retail space in Mayfair London.
I have a picture of the space I like already place on my walls!
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