YC Ng, founder of Scarlett of Soho
- Tell us more about Scarlett of Soho and how it
differs from other eyewear brands?
We’re a British eyewear startup inspired by
British eyewear innovation. Our frames are wearable, bold
and vintage-inspired, but we pride ourselves on cutting out the middleman
to be able to offer an amazing experience to our customers.
- Recently you introduced new service that allows customers to rent
frames. How does it work & what was the feedback?
It’s the world’s first designer eyewear subscription service, which
allows subscribers to change their prescription eyewear anytime they want from
only £10 per month. When a subscriber wants to switch to another pair,
they let us know, and we’ll make up a pair with their prescription. They send
us the old pair once they’ve received their new pair. At the end of the
12-month contract, they keep their last pair, much like a mobile phone plan. If
they break or lose their glasses while on the plan, we replace them for a very
small excess fee. Feedback so far has been encouragingly positive!
